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The mission:

Building Brands, One Success Story at a Time.

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Brands I’ve worked with

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All-in-one Support

Creative
Føcus

Brand Design

Crafting comprehensive print and digital visual collateral to attract, engage and retain the target market.
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DESIGN Strategy

Putting emphasis on brand experience to nourish a brand's relationship with its consumers.
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design OPS

Implementing scalable solutions for optimum collaboration, efficiency and productivity within Design teams.
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Highlighted Work
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Highlighted Work

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Highlighted Work
Highlighted Work
Process
Process
Process
Process

Process

Process
Process
Process
Process

4 steps to disrupting your categøry.

Ready to take your brand to the next level?
Discovery Call
01

Let’s see if we click

We have a chance to deeply explore your brand's current standing, visually dissecting its strengths, weaknesses, opportunities, and threats. Collaboratively, we'll uncover design inconsistencies and identify avenues for enhancement, proposing creative solutions to align your brand with business goals.

Among the design areas we'll delve into:

  • Enhancing Customer Experiences
  • Crafting Compelling Brand Messaging
  • Optimising Visual Marketing Channels
Concept
02

We need a strategy

We'll delve deep into research, unraveling insights about your target audience, competitors, and prevailing industry trends. These findings will serve as the bedrock for crafting your brand's visual identity and design strategy, allowing you to articulate a compelling brand message.

Together, we'll sketch out a detailed blueprint encompassing of:

  • Brand Experience Optimisation
  • Data-Driven Design Insights
  • Specialised Verticalization Approaches
Design
03

Let the transformation unfold

You'll receive full support in translating your brand identity into captivating visuals across every touchpoint, from your website and packaging to advertising and marketing materials.  Ensuring consistency and coherence in your brand, providing continuous support to keep it in line with business objectives.

Key components to explore will include:

  • Design Drivers
  • Customer Journey
  • Visual Adaptations
Delivery
04

Ready to rock

Design Delivery marks a pivotal phase in the product development journey, where we transform concepts into tangible realities. During this stage, finalised assets will be meticulously craft  that serve as practical, enduring solutions, staying true to the initial objectives and yielding impactful results.

Key aspects to consider in this process will encompass:

  • Essential Deliverables
  • Data drawn Learnings
  • On-going support Measures
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About me

Fuel Innovatiøn: Embracing Disruptive Design

When you have an opportunity to shake things up with bold design - take it!

Design goes beyond aesthetics; it's a potent influencer of perception, emotion, and decision-making. Leading creative, strategic, and operational teams across various platforms, my focus is always on prioritising consumers, with insights steering every innovation. I've seen firsthand how crucial design operations are in bringing ideas to life while hitting business targets.

With that said - let's disrupt some brands together!

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What people have to say.

Thinks in new and different ways.

"There’s absolutely no doubt that Jae possesses a creative mind that thinks in new and different ways.  I’ve been really impressed by the way Jae puts our customer front and centre giving us a really unique opportunity to collaborate more strategically at an end-to-end level with the business."
Elena
Head of Marketing

Thank you for everything.

"If you aren't sure, ask Jae.
We've worked together for over a year now and I couldn't imagine where our brand would be without you. So easy to approach, spitball ideas with and nothing is ever too much. Thank you for everything!."
Olamide
Mid-weight Designer

Couldn't imagine where our brand would be without you.

"If you aren't sure on a creative approach, ask Jae!
We've worked together for over a year now and I couldn't imagine where our brand would be without you. You're always looking for new ways to do things and make sure the way things are being done is as efficient as possible. Even if something is outside of the design scope, you're super interested in it and asks questions."
Carolin
Customer Success Manager

Great asset to
the business.

"I would like to personally thank you for your outstanding work. You've been a great asset to the business."
David
CEO

Transformed our business.

"Jae’s role is very clear throughout the entire business.  Strategically, Jae is ultimately responsible for master brand development creation – which is so vital to keeping us feeling differentiated and modern.  Executionally, she is ultimately responsible for the creation of and adherence to out brand guidelines to ensure utmost consistency.
Jae has transformed our business processes in Design within the realms of production, delivery of design assets and collaboration across departments.  Launching the Design Hub and the Briefing Desk have been two big achievements which have strengthened clarity across the business with regards to “how to work with Brand Design”. "
seb
Product Director
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Contact

Let's bring your brand to the next level

Latest News

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Measuring the success of design operations.
How do you measure the success of design operations?
Building a diverse and inclusive design team.
Strategies for promoting diversity and inclusion in the hiring process and team culture.
The role of design systems in design operations.
How to create and maintain a design system to ensure consistency and efficiency.
Creating a design operations framework.
How to develop a structure to support your design team's success.