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Ben
Challenge
Ben’s ambition had shifted upmarket, but parts of the brand still felt more mid-market than enterprise. The challenge was to identify what was limiting perception — from clarity and authority to consistency and product storytelling — and reframe the brand to better match enterprise expectations.
Goal
The goal was to define a clearer, more credible enterprise direction for the brand. That meant understanding what enterprise buyers need to feel in order to trust a platform like Ben, then translating those needs into practical creative recommendations.
Solution
I created a brand audit and enterprise creative direction built around clarity, confidence and product-first storytelling. The output focused on making the product more visible, simplifying the visual language, strengthening messaging hierarchy, and shaping a more authoritative brand system designed to feel scalable, trustworthy and enterprise-ready.
Gallery
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